Real estate agents, whether newly certified or highly experienced, all have the same goal. Be as successful as you are capable of being. Achieving this goal means maintaining a stable clientele base, and increasing the revenue they generate every year. All while still having the time to relax and truly enjoy time with themselves and their families. Every decision they make involving their career is centered around achieving this goal. This is why Keller Williams recruiting is so effective. So what is your real estate recruiting missing?
Now, in the real estate industry, there are many paths you can take. You can work alone or work on a real estate team. Both options give the flexibility to work for a large brokerage or be affiliated with a small local brokerage. Every person is different and must consider their personality, and expectations from a work environment. Large brokerages, such as Keller Williams, are nation-wide. This one, in particular, has a training program that is inspiring to other brokerages across the country. Every agent across the country is being educated about this training program, thanks to Keller Williams recruiting tactics.
Keller Williams Recruiting on Real Estate Teams
Keller Williams is the world’s largest real estate franchise by sales volume and agent count. They serve the citizens of the United States, Canada and beyond. They are constantly striving to improve upon the services that they offer to home buyers, sellers, and real estate agents across the world. The company’s mission statement is as follows. “To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving”. This statement expresses the core values, and goals Keller Williams has for itself as a massive (and highly successful) brokerage. This expresses their core values, and goals the brokerage has for all of the agents that are associated with them. If you want to be a real estate recruiter, you want to hit on these items that showcase what your brand is all about.
Being part of a real estate team, that is associated with success under a goal-driven corporation, offers countless benefits. It allows agents to grow as a real estate agent. Simultaneously enjoying their work, even more than they currently do. Real estate teams, by nature, offer a certain range of advantages. So Keller Williams recruiting agents will enhance those advantages. Take just a few of the most appealing benefits you offer. Begin to paint the picture of how your recruits work, and home life could be positively impacted by them.
Stability of Income
A daunting challenge many agents face: Income Stability. They are facing the fact that their income will fluctuate heavily; depending on how much business they are able to bring in each month. This can be extremely difficult to handle. Especially if agents have a family who depends on their income; or even if they are living alone, and need to be able to pay monthly rent and utility bills. Monetary uncertainty becomes a recurring feeling on a month to month basis. Real estate agents’ instability of income also affects investment and savings funds for their family’s future. Typically, what will occur, is overspending in the good months, in order to compensate for the limited funds available in bad months. This vicious cycle can easily lead to stress, high anxiety, and many other problems that no one wants to deal with.
Real estate teams have a few different qualities that lead to a more stable income than working alone. Real estate agents know that constantly securing new leads, is vital to being successful. Leads mean a profitable real estate agent. Keller Williams recruiting emphasizes that joining a real estate team gives access to new leads. Leads greatly increase an agent’s chances of successfully landing a client. This makes income more consistent with the leads they are supplied with. Agents may be required to split their commission with a team leader. This is mainly seen if the agent is new or inexperienced. However, the potential business agents are given access to, may be worth the price paid. The commission they split, also comes with access to valuable training. Including experienced agents, and a support system that many agents are grateful for.
Focus on Specialization
On a real estate team, you can expect there to be a high focus on job specialization. Keller Williams recruiting outlines the ability to focus on one aspect of the real estate process. Whatever particular piece each agent enjoys working on the most. Maybe being in direct communication with buyers, and supporting them through the home buying process is what they love. Perhaps marketing homes for sale on social media is something they discovered they’re truly passionate about. Regardless of what niche they prefer, Keller Williams recruiting, allows them to focus on that passion, and foster it.
Job specialization allows teams to become extremely successful. Keller Williams recruiting is recognized for its outstanding practices, by companies such as REAL Trends. Advanced real estate teams are able to seamlessly work together as a cohesive group. Everyone specializes in what they do best. They are able to offer an unforgettable experience to clients that consistently proves to bring new leads in. These teams often consist of positions including:
- Team Leaders
- Inside sales agents
- Outside sales agents
- Transaction coordinators
- Buyers agents
- Listing agents
- Marketing coordinators
- And operational positions like MCAs (Market Center Administrators) and Agent Services to support the agents and brokers
The intense specialization makes the entire real estate process more enjoyable for agents, clients, and team leaders alike. Due to this, real estate teams are a trend in the real estate industry that is only sure to grow in the coming years.
Culture is present on individual real estate teams, as well as by the corporation on a national level; it is imperative. It is a prominent component of the Keller Williams recruiting campaign. Spotlight the company culture as something the brokerage prides itself on. Honing in on company culture, shows potential recruits that they want their associates to feel supported financially, physically, and emotionally.
Every individual that works for the corporation is significant and adds value to the company. During Keller Williams recruiting, they pinpoint their community outreach with KW Cares. This charity supports KW families through unexpected hardships. They also have a robust wellness program in place to promote the fitness and health of their associates. Keller Williams’ recruiting website promotes the value of community service. There is a designated “Red Day” every year. Associates take the day to volunteer in the community. They work to improve the place in which they live and work. These are only a few aspects that contribute to the brokerage culture. Their focus is on creating a sense of family. They do this while also maintaining an environment in which associates can endlessly grow and contribute.
Use of Technology
Another aspect of a Keller Williams recruiting campaign consists of, is marketing its use of advanced and extremely helpful technology platforms. This draws many agents in for a few different reasons. First, find the perfect POS. The utilization of advanced technology by the brokerage forces agents to learn how to effectively and efficiently use the technology. Clients appreciate advanced technology platforms that enhance, and simplify the home buying or selling process. Making more clients drawn to you and your team by using these platforms.
An example of one of these platforms is Brokerkit
Brokerkit is used in many Keller Williams recruiting strategies by team leaders and is often their Keller Williams recruiting website. They use this tool in order to grow their teams, and not to mention, it improves the retention rates of the associates on their teams. The platform also has built-in landing pages for lead capture that act as your Keller Williams recruiting website. A KW team leader (who experienced wild success) collaborated with inventors to create this versatile platform. It helps to ensure the success of every other real estate team. Platforms like Brokerkit are only growing in popularity and frequency and especially when they can bring a Team Leader inbound recruiting leads using the landing pages as the Keller Williams recruiting website. At some point, it will be necessary for you to learn how to use an advanced technology platform. Keller Williams recruiting tactics highlight that being on a real estate team would make the learning process easier, faster, and pain-free.
Emphasis on Training
There’s no doubt that joining a real estate team can have extensive benefits. This is where Keller Williams recruiting has a leg up. They put their focus on continued and constant education of associates. Emphasize your continued training and improvement for your agents. It is of the utmost importance; if you ever hope to attain the goal of being a successful recruiter. When an agent is at their best and most profitable, so is their brand, so education, growth, and improvement as a real estate agent are held to the highest priority.
Keller Williams recruiting puts a large focus on training and education. In 2015, the company was rated the number one training organization in the world, by Training Magazine. Industry leaders joke that their brokerage is truly a training and coaching company (and is only disguised as a real estate franchise).
Activities dictate results, not the market. When you have a strong foundation for your business and know how to successfully operate as a real estate agent, positive results and success will come. That’s right. Regardless of the market. Every Keller Williams recruiting campaign shows off access to tools. These allow agents to have an unprecedented view of their business. This allows them to pinpoint exactly what needs to be accomplished in order to increase production and profitability.
Part of Keller Williams’ recruiting strategy is to give agents access to KWU. A training program that helps agents build and grow their business. It provides comprehensive learning opportunities. Through this, agents will be able to become a true expert in real estate and their local market. They offer these courses online, or in local offices across America.
Signature Training Events
Keller Williams’ recruiting website features many sold-out events. Agents from all across the United States and Canada gather to hear the greatest real estate coaches. Don’t forget the networking and bonding as associates. The seminars review the knowledge and tools necessary to boost productivity and profitability.
Masterminds. An event in which agents collaborate, and gain wisdom, from top producing agents, and industry leaders, in an all day brainstorming session. An additional signature event the company holds is called Mega Camp. Over seven thousand agents gather at this event every year. They get to hear the latest trends, insights, and skills needed to succeed as a real estate agent. At this event, agents are able to directly collaborate. Pick the brains of other agents from all over the United States and Canada. They also have the chance to learn from company leadership and numerous special guests. Potentially the most popular special event though is the Family Reunion. Over fifteen thousand associates of KW gather at this event and host more than one hundred fifty breakout training sessions every year by industry leaders.
When Keller Williams recruiting leads seek out prospects, they maximize these events to potential recruits. They boast their multiple opportunities to gain extensive knowledge and training from professionals; that agents may never have otherwise had access to. Agents will learn from their team leader and team members every day. However, promoting events like these for your agents who want to push themselves is an excellent tool.
Long Term Success
Training, support, and guidance are what agents crave. They’re also must-haves because an agent wants to quickly gain the skills needed in order to succeed long term in the real estate industry. Keller Williams recruiting makes these the cornerstone of their pitch. Emphasize this in your message to recruits. “We give access to all the training, support, and guidance you could ever want or need”. Don’t forget to include information on specialties. What are their opportunities to stabilize their income, and continue to improve their skills as an agent?