Using Relitix to Recruit Real Estate Agents

Simplify your Recruiting Process with Relitix

Are you in the process of recruiting agents for your residential real estate brokerage?  If so, you’re likely looking for a way to find potential agents quickly and efficiently. Now that residential real estate is finally catching up with other industries on the technological front, numerous new platforms are arriving which can easily be implemented into your brokerage. From social media platforms to chatbots, webinars, and AI platforms like Relitix these specialized tools are helping brokerages connect with potential agents in creative new ways. 

In the digital age, it’s essential to have the right technology to complement your brokerage management and find the best talent. That’s why more and more brokerages are turning to modern data science, machine learning and AI tools to transform current real estate data into a way to recruit the most productive agents in their area. Let’s explore some of the best practices on how to harness this emerging technology to grow your brokerage. 

When combined with a robust recruiting platform like BrokerKit, brokers can quickly scale their business without the exhausting work of digging through hundreds of unqualified applicants. Let’s take a closer look at how Relitix can help simplify your recruitment efforts.

Using Big Data To Recruit Real Estate Agents

In the world of real estate, metrics are essential for understanding and honing a successful performance. For years brokers have known the best way to track market trends and use economic data is technology. Plenty of platforms exist to purely can help brokers make informed decisions based on up-to-date information. But in recent years, the advent of big-data has opened new avenues of analysis – real estate metrics about the agents themselves.

What is Relitix?

Relitix is a comprehensive AI platform that provides brokers with powerful tools to put real estate data to work. This data can then be used to source, evaluate, and hire top talent for their company. Real estate agents naturally generate and subscribe to massive amounts of information. Relitix helps you turn this data into actionable insights using databases like MLS directories and county records, . 

Relitix will automatically start searching its database of over 3 million licensed agents across the United States. The system then uses algorithms and filters to narrow the list of potential candidates. You can sort based on criteria such as experience level, geographic location, and language proficiency.

You can even specify specific skills or certifications that you’re looking for to refine your search results further. 

Relitix also offers robust tools to help you manage and refine your recruiting efforts. By leveraging these powerful tools, Relitix can help you streamline your recruitment process and ensure you get the most out of your team-building efforts. 

Currently, Relitix offers five main features as part of its platform:

• AgentIntel.AI

• MarketIntel.AI

• Due Diligence Support

• Reporting

• Realtor™ Associations.

Let’s discuss how each of these works and how they assist in finding, evaluating, and recruiting agents.

AgentIntel.AI brings the power of a data-scientist to your office or team. Relitix taps into your local MLS, going far beyond the basic production statistics. Instead it provides real-time context into an agent’s career, where they are headed, and how they are in comparison to their competition. 

Relitix allows you to quickly identify high-quality candidates without having to sift through stacks of resumes or conduct extended interviews. The platform gathers info on agents who may be looking to join a new brokerage, and their past performance history. AgentIntel.AI also generates customized recruiting lists for your brokerage and can assist with helping build a plan to scale your business and develops a strategic recruiting plan based on actionable data. This can then be used to create profiles of potential agents to compare them easily against one another. All this integrates with Brokerkit and automate the outreach process once a high-impact agent is identified.

Agent Grading

Relitix takes these insights a step further by providing ranking and grading systems in four key areas:

Rookie Rating: 

Identifies the top fresh talent. Take far less risk when hiring someone new to the business.

Switch Risk Rating: 

See how likely an agent is to jump between brokerages. Avoid wasting training and time with agents who flip frequently.

Listing Effectiveness Grade: 

Know if an agent excels in not just getting listings, but seeing them through to sold. This number provides context to how they compare to their MLS and company peers. 

Five-Year Batting Average: 

When it comes to determining the best talent, the five-year batting average takes the listing effectiveness grade and takes it a step further. Support recruiting efforts by identifying the agents who are consistently most effective in a crowded market.

For retention efforts, it also can be used to analyze your current team and offers detailed insights. This is helpful for decisions regarding future compensation or promotions. The platform can also generate coaching cues for management. When partnered with Brokerkit’s retention tools, this drastically increases engagement.

This information securely stored in the cloud, providing real-time updates you can access from anywhere at any time. 

MarketIntel.AI

MarketIntel.AI provides brokerages an easy way to produce beautiful collateral based on their specific market. Providing basic statistics is great, but to highly target market statistics at potential sellers is a better way to earn listings. Start by defining geographical boundaries and choose which statistics you want to pull. Relitix will take care of the rest! This drastically reduces the administrative work of pulling these statistics yourself. Relitix turns this into branded, beautiful print-ready content. You can use this content in email newsletters, on your website, or on social media.

 

Reporting

Relitix simplifies gathering brokerages’ quarterly agent reports by automating and streamlining the process while reducing valuable staff time by removing the need to enter information into Excel manually. Relitix offers the ability to generate reports quickly on a pre-determined schedule and reporting is broken into two key segments:

Agent Reports

Relitix allows you to run reports with detailed, career-scale information that you can use to enhance and drive performance in regular coaching sessions. These agent summaries can benefit your internal team by offering actionable insights at both the office and company levels to create areas of improvement.

Office Reports

Relitix also allows you to track key office metrics for your large teams or offices. By providing transparency around production, listings, agent turnover, market capture, and more, you are able to determine the best next step for your company.

If your company is looking to acquire other brokerages or teams in your areas, due diligence can be daunting. Making the wrong acquisition can seriously hamper your growth, but Relitix can assist. By identifying actual brokerage performance the platform provides ratings to guide your valuation. Relitix can help you discover vulnerabilities or opportunities pre-close. This ensures that you are getting the best value for your dollar.

Realtor Associations

If you are a local Realtor Association or a managing member of one, Relitix can help take advantage of the information you naturally receive. Member rosters, educational programs, Realtor in Government Day participation, committee membership, and RPAC contribution history are all great data points. For areas your team is actively lobbying, harness commercial data sets to create targeted mailings.

Leveraging Your MLS Using Relitix

The Multiple Listing Service (MLS) can be a useful resource for recruiting real estate agents, since it is already track of properties, listings, and sales in your market. If you want to use MLS to search for licensed, active agents in your area, you may find yourself stuck, as the MLS does not provide valuable stats, production numbers, or volume sold in an accessible format. This problem is exacerbated when there are multiple MLS systems in your area that are not syncing up with each other. This is where Relitix can take the MLS’s plethora of records and use AI to turn it into something digestible. 

The Relitix platform will take all of this MLS information and visualize it in various ways. From volume trends to office production graphs, the Relitix platform does the hard work and produces scannable, relevant information which you can take and hone into an ideal agent list. After gathering a list of potential candidates using Relitix, it’s time to make contact. Now, a comprehensive recruiting tool and CRM platform like Brokerkit can help automate and simplify your outreach process.

When looking to recruit, it’s essential to remember that top prospects expect a culture that matches with their own personality and work habits. Make sure to highlight what makes your brokerage special during your pitch to maximize the chances of making a successful hire.

 

Using Relitix and Brokerkit Integration

Relitix is completely integrated with Brokerkit, and having both platforms can significantly elevate your recruiting game. For contacts already in your Brokerkit platform, Relitix stats and rankings auto-populate in a unique panel on the contact information page. 

How that you have a list of contacts, you can use Brokerkit’s CRM system to turn it into a batch of effective recruiting leads. Before beginning your search, it’s crucial to determine the type of real estate agent you are looking for and what they will bring to your brokerage. 

Real estate brokerages put real estate agents first and foremost when it comes to growing their business. So if you are seeking experienced, high-performing agents who can jump right in, you can use the advanced search function to filter by 5-year Batting Average or Listing Effectiveness Grade. On the other hand, if you are interested in recruiting newer agents who are just starting out, you can use the advanced search to filter by Rookie Rating and Switch risk to make sure you are taking a chance with only the best rookies.

Total the advanced search options to access the ability to filter by Relitix stats for Production, Production Insights, Production Location, and Production Dates.

The speed of this process to both find and sort relevant agents simply wasn’t possible before these tools existed. Yet you’re paying a fraction of the price large corporations pay for the same exact technology.

Tagging Your Relitix List

Once the list of qualified candidates has been identified through Relitix’s grading system, you can further sort them using custom tags and notes before sending out personal invitations via email or text message. Alternatively, you can use your account’s pre-built agent recruiting campaigns to automate the process entirely.

This ensures that only those agents who meet your specific requirements get invited to apply for your open positions—saving you time and energy in the recruitment process.

Once an agent has accepted an offer, they can then use Brokerkit’s streamlined onboarding process to get started with your firm! 

Starting Email Campaigns For Your Relitix List

Once you have your Relitix optimized list, it’s time to reach out to them and try to convert them into recruits for your brokerage. You can use the Smart Campaigns tool in Brokerkit to automate and streamline your recruiting process. This tool allows you to create email or text campaigns from scratch or using a template. Customize your campaign with the required information and put your own personal spin on the email content if possible. Make sure to save it afterward! 

To include leads or other contacts in your campaign, you can use the Recruiting or Retention screen to identify them individually or in bulk. Once you’ve chosen the contacts you want to include, you can select a start date and follow-up dates to automate the entire process. With these steps, Brokerkit does the heavy lifting and you’ll be able to easily and efficiently reach out to potential recruits. Dig deeper with help tips on what the real estate recruiting process here. 

The Benefits of Using Smart Campaigns

There are several features that make the Smart Campaign tool an excellent option for automating your outreach. For one, the campaign is sent randomly during your specified window and sent to each contact at a different time, making the message feel more authentic.

Additionally, the tool allows you to program the message to automatically insert the lead’s name and send it from your email address, giving it the appearance of a personal email. The campaign can identify multiple steps, such as the first step or follow-up, and make sure never to send the same message twice. To create the most effective and thoughtful campaign, it’s important to learn how to use tools like Brokerkit which provide vetted and tested campaign templates at your fingertips. You can learn more about using real estate recruiting ads to enhance these campaigns further here.

Once they’ve responded, you’re up to bat, and the interviewing process begins. Luckily, if you’ve filtered your agent list to match your brokerage and culture fit using Relitix, bringing them on should not be a challenge!

Helping Real Estate Brokerages Put It All Together

Relitix can significantly simplify and streamline your recruiting process for your residential real estate brokerage. By harnessing the vast amounts of information available through MLS directories and public records, Relitix can help you identify the top performers in your area and even determine their likelihood of joining your brokerage. With features like AgentIntel.AI, MarketIntel.AI, and Reporting, Relitix offers a comprehensive platform that can help you manage and optimize your recruitment efforts. 

With Relitix’s comprehensive AI tools, you can leverage its automated search capabilities and sophisticated algorithms to quickly identify high-quality candidates who meet all your criteria for success—saving time and energy throughout the recruitment process. 

By using Relitix in combination with Brokerkit’s recruiting platform, you can manage and track your recruitment efforts, while getting real-time analytics on performance and agent activity. This allows you to source and evaluate potential candidates efficiently, communicate with leads, and track your progress all in one place. 

This streamlined process will enable you to focus on building relationships with agents and growing your brokerage rather than getting bogged down in administrative tasks. You can also set up automated workflows to handle routine tasks such as onboarding new agents or managing leads, saving you time and resources.  Overall, the integration between these two powerful tools can significantly improve your recruitment process and help you build a strong team of agents to drive your brokerage’s success.