Use Broker Metrics to Accelerate Your Agent Recruiting

That includes everything from economic changes to external market impacts and changes within your organization. You may be at a competitive disadvantage if you’re not expecting and preparing for employee turnover and staffing challenges at your brokerage. But this can be an easy problem with the right tools. 

The key to preparing for staffing changes is to consider your future needs and consistently engage with area real estate professionals. Easier said than done? Perhaps. But as the saying goes, “There’s an app for that.” Or more specifically, there are a couple of industry-leading technology tools for that. First, it’s essential to understand the role that big data, competitive analysis, market share, and broker metrics can play in your recruiting. 

Pricing Data and Real Estate Performance Metrics – Competitive Analysis, Market Share

So much of running a successful brokerage is centered around qualitative factors. You know the right people and your market and make the right connections. But in an increasingly digital world, there are quantitative factors you need to have mastered as well. Which parts of the market are heating up, and by how much? How active are the real estate agents in your area, and how are those trends evolving? How many properties are Ganets listing? Are you assessing the most important real estate agent performance metrics across competitive analysis, market share, and overall office analysis? A data set to answer these questions can elevate your business and give you a firmer footing to make real-time decisions. These real estate performance metrics help tell the story of each agent in your market. 

Valuable real estate performance metrics include everything from which markets to invest in to which agents to hire. Broker metrics relating to a broker’s activity level, sales, and overall productivity, can help tell the story beyond what you might learn in an interview. 

But gathering this dollar volume of data is only the first step in the process. What makes big helpful data is knowing what to do with it. The next puzzle is inputting this data into the right tools to draw valuable conclusions. By harvesting the correct data and knowing what to do with it once you have it, you’re already making more informed decisions. This is no different than using pricing data to analyze trends and market insights.

Leveraging the Right Technology for Recruiting

One of the best technology resources in the business is BrokerMetrics—a tool from Terradatum. This resource leverages real-time data and analytics to help you understand your market, area talent, and current trends. With this data at your fingertips, you can understand how your brokerage stacks up, where you should be pointing your recruiting efforts, and what the future looks like for talent in your market and future office growth. 

That said, no matter how impressive your data set is, it’s no help if you don’t know how to leverage it properly. Mainly when market growth and economic forces negatively affect the pricing data, causing the business to slow. That is where Brokerkit comes in. When you pair BrokerMetrics with Brokerkit resources, you combine best-in-class agent analysis data with a custom relationship management solution. This allows you to engage with candidates and prospects most effectively, knowing precisely who you want to reach and how to reach them. 

Sound easy enough? When you understand how these tools work and how to make the most of them, they can all fall into place. We’ll help you explore the ins and outs of this resource, how to make the most of it for finding candidate leads, and how to tie BrokerMetrics in with your Brokerkit platform. Ready to take your recruiting technology game to the next level? Read on. 

Introducing Terradatum 

Terradatum is an industry-leading real estate software that leverages and simplifies existing MLS data to support decision-making. The key is taking advantage of the data and analytics resources in the Terradatum platform. The technology includes a suite of materials that helps with everything from recruiting and finding top talent to understanding where your brokerage stacks up in the marketplace. Whether you’re looking to sell residential real estate, take a deep dive into your local market, or emphasize recruiting talent—there’s a Terradatum tool. We’re going to be focusing on Terradatum Broker Metrics. 

Before you start, you’ll want to visit the Terradatum website to learn the steps for creating a BrokerMetrics login and more about Broker Metrics pricing. 

What is BrokerMetrics? 

BrokerMetrics is a must-have tool for any real estate professional looking to attract and retain top talent to their brokerage. It’s one of the flagship Terradatum products. At its core, Terradatum broker metrics leverage business intelligence to provide brokerages with the information they need to best engage with real estate agents in the area. More broadly, BrokerMetrics and its corresponding tools offer a big-picture view of the area, providing insights into the real estate market. With this market view, brokerages are not only able to elevate their recruiting pipeline but better support clients as well. 

BrokerMetrics includes several unique tools, all querying real-time analytics beyond what is available in MLS. Within this data is analytics covering all aspects of the real estate lifecycle, from agent performance to market dynamics. Also, each tool element is fully interactive, allowing the user to engage with the charts and materials and include them in presentations, printed collateral, and web content as needed. 

How does BrokerMetrics work?

There are six primary components to the Terradatum Broker Metrics platform, each offering different functionality and key features. For any activity within the site, you’ll need a BrokerMetrics login, and you’ll want to be sure Broker Metrics pricing fits within your budget. 

Proficiency Metrics

The first resource is proficiency metrics. This tool provides real-time data for every agent in your MLS, allowing you to target recruits and candidates based on key performance metrics. The multi-layered data dashboard will enable you to evaluate each agent’s production and understand real estate agent performance metrics. With this data in your back pocket, you can build the team that best aligns with your organization, culture, and goals. 

Market Share

The second tool looks at market share totals, trends, and coverage. This multifaceted resource looks at offices across your market and shows where your brokerage stacks up. With an understanding of your market share in the area, you can strategize recruiting efforts based on how your office is viewed. This keeps agents informed, increases sales activity, and will lead to office top growth rates and an increase in collective market share.

Market Growth – How Many Properties Are There

The next tool focuses on market growth, giving you the crucial insights you need to build your business. It begins with identifying markets of interest to target areas with high potential for growth and a high volume of talented candidates. This tool generates reports and useful charts that can be shared to understand changes in the market. 

Market Dynamics

Introducing Terradatum 

Terradatum is an industry-leading real estate software that leverages and simplifies existing MLS data to support decision-making. The key is taking advantage of the data and analytics resources in the Terradatum platform. The technology includes a suite of materials that helps with everything from recruiting and finding top talent to understanding where your brokerage stacks up in the marketplace. Whether you’re looking to sell residential real estate, take a deep dive into your local market, or emphasize recruiting talent—there’s a Terradatum tool. We’re going to be focusing on Terradatum Broker Metrics. 

Before you start, you’ll want to visit the Terradatum website to learn the steps for creating a BrokerMetrics login and more about Broker Metrics pricing. 

What is BrokerMetrics? 

BrokerMetrics is a must-have tool for any real estate professional looking to attract and retain top talent to their brokerage. It’s one of the flagship Terradatum products. At its core, Terradatum broker metrics leverage business intelligence to provide brokerages with the information they need to best engage with real estate agents in the area. More broadly, BrokerMetrics and its corresponding tools offer a big-picture view of the area, providing insights into the real estate market. With this market view, brokerages are not only able to elevate their recruiting pipeline but better support clients as well. 

BrokerMetrics includes several unique tools, all querying real-time analytics beyond what is available in MLS. Within this data is analytics covering all aspects of the real estate lifecycle, from agent performance to market dynamics. Also, each tool element is fully interactive, allowing the user to engage with the charts and materials and include them in presentations, printed collateral, and web content as needed. 

How does BrokerMetrics work?

There are six primary components to the Terradatum Broker Metrics platform, each offering different functionality and key features. For any activity within the site, you’ll need a BrokerMetrics login, and you’ll want to be sure Broker Metrics pricing fits within your budget. 

Proficiency Metrics

The first resource is proficiency metrics. This tool provides real-time data for every agent in your MLS, allowing you to target recruits and candidates based on key performance metrics. The multi-layered data dashboard will enable you to evaluate each agent’s production and understand real estate agent performance metrics. With this data in your back pocket, you can build the team that best aligns with your organization, culture, and goals. 

Market Share

The second tool looks at market share totals, trends, and coverage. This multifaceted resource looks at offices across your market and shows where your brokerage stacks up. With an understanding of your market share in the area, you can strategize recruiting efforts based on how your office is viewed. This keeps agents informed, increases sales activity, and will lead to office top growth rates and an increase in collective market share.

Market Growth – How Many Properties Are There

The next tool focuses on market growth, giving you the crucial insights you need to build your business. It begins with identifying markets of interest to target areas with high potential for growth and a high volume of talented candidates. This tool generates reports and useful charts that can be shared to understand changes in the market. 

Market Dynamics

The following tool is around Market Dynamics and helps to take a broader view of the market and impacts as a whole. This analysis of the economic forces at work provides crucial intel to share with other agents and clients to show an understanding of the big picture. Similarly, the Pricing Analysis resource helps demonstrate expertise in the space. This tool examines how many properties have been sold, relevant price points, and overall pricing trends to create a comprehensive market picture to ensure appropriate

Back Office Management

Lastly, the Back Office Management component provides a digital dashboard to drive efficiencies across your business. This includes Office Analysis and Agent Analysis to offer insights and data to measure results and monitor performance. This set of tools and technology resources provide essential data to recruit top talent and effectively market your brokerage. 

While your business may just be getting started on the big data journey. And that’s OK! Access to the full BrokerMetrics tool suite can take you to the next level. Be sure to speak to a representative about which Broker Metrics pricing plan is right for you. Also, have them walk you through everything that comes with a Broker Metrics login.  

BrokerMetrics and Real Estate Recruiting – Leveraging MLS Data

Any agent or brokerage is accustomed to living and breathing the MLS to keep an eye on properties in your market. But it can be equally effective in recruiting, keeping an eye on talent in your market, and understanding real estate agent performance metrics; there are a few ways the MLS can pair with BrokerMetrics as a recruiting resource. 

First, use the MLS to search for licensed, active agents. This will help you understand the talent pool in the market. Once you have this pack of data, you can sort to figure out who the top performers are in the area. This will help you identify your targets. The MLS provides contact information built-in, so you can reach out as soon as you’re ready. 

In some areas, the multiple MLS systems are not entirely in sync. This is where BrokerMetrics can help. Use your Broker Metrics login to search within the tool in the identified area. This ensures that you’re capturing the complete talent pool. 

Once you have used all available technology to compile your group of targets, you’re ready to reach out. There are a few things to remember to ensure you’re making the most of that connection. Top prospects—especially millennial candidates—choose their brokerage based on career growth opportunities linked to the firm’s values and company culture. So be sure to include these details as part of your pitch. 

BrokerMetrics and Brokerkit 

A match made in real estate recruiting heaven—BrokerMetrics and Brokerkit are perfect. The key is to know how they integrate most effectively and how to put the best components of each service to work for you. This includes importing the best of BrokerMetrics data into your Brokerkit platform. It also includes using BrokerMetrics leads to create an easy and effective email and text campaign. Pulling together these two technology solutions makes recruiting and retaining top talent a seamless part of your business. 

Be sure to have your Brokerkit and Broker Metrics login ready to start exploring the best ways to integrate these resources. 

Also, be sure you are making the most of available Brokerkit tools and the latest resources. Schedule a demo today. 

Importing BrokerMetrics Data into Brokerkit

The first step to making the most of your BrokerMetrics and Brokerkit pairing is to learn how to import BrokerMetrics data into your Brokerkit platform. To start, use your BrokerMetrics login and select the Proficiency Metrics section. The next step is to search the areas you’re interested in. You’ll want to be sure to understand your market well and where you’d like to look. Next, you’ll pull out the contact information from the BrokerMetrics CSV. If you’re using an existing Brokerkit account, you can seamlessly upload this contact information into your account, and voila! You’ll have a group of new contacts to connect with as you strategize the next phase of your real estate agent recruiting. 

As you’re wrapping up this BrokerMetrics import, think through your strategies and goals for reaching out to these contacts. Do you want to connect with them directly? Would you like to fold them into an email campaign? Will you invite them to a company happy hour? 

This strategic thinking is essential to making the most of your BrokerMetrics data. Having the data is great, but knowing what to do with it makes all the difference. Spend some time thinking about who these contacts are. Consider where they are in their career. Contemplate what type of outreach may be the most effective. 

The options are open; we can help you through a few. 

Using BrokerMetrics to Find Leads

Now that you have a great list of contacts, the next step is to figure out how to turn that list into a batch of effective recruiting leads. In cases like this, Brokerkit leverages its best-in-class CRM system to narrow down this information and perform a custom search for tips. Make your way to the search feature and decide how to focus your search. There are basic options around the name, email, or company names and a batch of “advanced search” options. By refining this way around type, labels, or last activity, you can narrow your candidate list more deliberately. 

The biggest question to ask before starting your search is, who exactly are you looking for? Are you in the market for experienced, high-performing agents? Try an advanced search around production value. Are you looking for young agents who are just getting their start? Try an advanced search around birthdays. 

The more you play with the search features and search functionalities, the more your lists will narrow and evolve. This allows you to use data to conduct highly targeted and focused recruiting campaigns. Rather than casting a wide net into a large pool of candidates, you’ll reach precisely who you need. Also, you’ll have the real estate performance metrics to back these decisions up. 

Sending Campaign Emails to Your BrokerMetrics List

You have leveraged Broker Metrics to create a real estate recruiting contacts list. Next, you import that data into Brokerkit. Then, you have leveraged the Brokerkit CRM to turn this data into a practical list of leads. What comes next? It’s time to reach out to them and turn these leads into recruits. 

Your existing list of contacts can be paired with the Smart Campaigns tool in Brokerkit. This will automate and facilitate your recruiting process. You can use Smart Campaigns to create an email or text campaign from scratch or use an existing template. Follow the steps and fill in the necessary fields to share your thoughts. Then, save your campaign and set up when it will be sent out. 

You can use the Recruiting or Retention screen to identify leads or contacts you would like to be included in this campaign individually or in bulk. This is the perfect place to leverage the target list you’ve created with your Broker Metrics data imported into Brokerkit. You can then select a start date and a follow-up date to automate the process. You are done and done! 

The Benefits

These are some things that make this tool great and the perfect recruiting CRM. First, the campaign is sent randomly during your assigned window and sent to each contact at a different time. This keeps your note feeling natural and authentic. Next, messages can be programmed to automatically insert the lead’s name into the news and ensure it comes from your email address. You are giving it the look and feel of a personal email. Lastly, the campaign can identify the multiple steps—first step or follow-up—and never send the same message twice. 

With the seamlessness of the Smart Campaign tool, the final step is to ensure you’re creating the most effective and thoughtful campaign. Learn how to develop the perfect email reach-out. 

Creating a Top Email Campaign in Brokerkit

You may know precisely what you’d like to say for some email campaigns. You have your outline all mapped out. You have your content ready to go. In those cases, you can create a Smart Campaign from scratch and be on your way.

Other times, you can help get started or organize your ideas around the right message. For that, Brokerkit offers a Campaign Library with templates and other resources for creating your recruiting and retention campaigns. Select the “Campaign Library” button within Smart Campaign to work within this tool. From there, browse movements, preview any interest, and copy your preferred campaign into your profile. Then you can access it, customize it, and ensure the messaging aligns with your voice and tone. 

When leveraging the Brokerkit Campaign Library, be sure the content and messaging tie into the audience you have created in the previous steps. An email campaign targeted at young, inexperienced brokers will sound different than your messaging to seasoned agents. In the same way, how your draw in brokers will evolve as your business grows, month after month. Perhaps you have a new training program or launched a new technology tool for your brokers. Be sure you include the latest and greatest information in your recruiting email campaign.