First of all, Happy Thanksgiving! Please check out some tips to ramp up your brokerage growth below along with some updates on recent Brokerkit product enhancements…
Brokerkit wishes you and your family a
stuffed with joy!
Updates to Your Reporting Experience
We updated our Activity Report as follows:
- Assign a territory of recruiting leads to a recruiter or office/region manager and track their production throughout the funnel
- View a user’s activity within a date range such as # of logins, calls made, appointments set & held, and new hires, because as you know, ACTIVITY = RESULTS
- Sort lists by any of the columns to see your leaderboard and export the report to a spreadsheet to make calculations like conversion rates
This is an important addition, as it’ll allow you to tailor your coaching strategy by seeing where your recruiters or office leaders are getting blocked in the process. You are probably super focused on your sales funnel, but you need to also focus on your talent funnel to ramp up your growth!
- Separate tabs for different stages in your pipeline-recruiting, onboarding, and active clients
The Brokerkit Growth Accelerator Podcast
In this episode, Host Jim Turner-CEO of Brokerkit chats with Luke Andrews. Luke is best selling author and sales leader who runs a team of 20 top producing real estate agents. He shares his process for recruiting the best agents, turning them into expert negotiators through courses and mentorship.
Tips from the Top
3 Tips for Better Emails
- Avoid using ROI language in emails. According to Gong, this decreases success rates by 15%.
- See your email getting opened? Call them! Oftentimes they’ll tell you that they were just looking at your email. If they say that, use it to your advantage. Say something like “what about it caught your eye?”
- The first line in an email is valuable real estate. It’s the first thing they see in the preview. Don’t waste it with something like “hope you’re doing well”. Start with exactly why you’re reaching out. “Noticed XYZ”, “Came across XYZ”, or “Saw that XYZ”.
Name Dropping Helps
Mention the teammates and coworkers of the person you are communicating with. By saying things like “how might Bob and Emily benefit if they could spend less time on X, and more time on Y”, you show you’ve done your research and relate to their problems.
You can leave a quick note when you reach out the first time so you have it ready every time you call. It doesn’t have to be complicated, it could be as simple as this
Team Leader – Lisa Smith
New Agent – Bob Johnson
Experienced Agent – Steve Jones
That way, each time you get ready to call them you can reference their coworkers. You can even abbreviate all of that.
Example: Team Leader turns into TL. New Agent is NA. Experienced Agent is EA. You get better and faster the more you do it.
Not only that, but if you personalize your first email to them, you can open both the first email and note while you are dialing to have even more information about them ready. This technique will set your communications apart from the rest.
We addressed these usability issues:
- Bulk actions were not responding quickly in certain situations when users had triggered large batches of bulk messages. We implemented limits on the number of bulk message actions such as triggering emails, texts and campaigns by an account within a 7 day period to avoid users adding too much load to the system at once and getting large surprise usage bills.