We hope your March is going well! Our team is excited to share not only some new platform features but a ton of new template options for your smart campaigns.
As always we have also are including fresh recruiting tips in this blog as well to help enhance your recruiting efforts!
New Smart Campaign Templates
There have been significant updates to the smart campaign library, and we wanted to provide an overview on the 9 new retention and recruiting campaigns! We’ve listed them below by campaign name so you can easily find them in the Brokerkit campaign library (which is sorted by alphabet order).
For tracking, engaging and following up on recruiting appointments we have launched:
- Recruiting: Appointment – Upcoming Appointment (Zoom meeting)
- Recruiting: Appointment – Upcoming Appointment (in-person appointment)
- Recruiting: Appointment- No Response to Appointment Confirmation
- Recruiting: Appointment – Completed Appointment – Did Not Sign Up
- Recruiting: Appointment – No-show and cancellation follow-ups
These should drastically reduce the effort around appointments with potential candidates, simply customize them to fit your brokerage model.
For your affiliates (brokers, appraisers, etc.), we have a referral request campaign that offers a brand-new way to search for talent:
- Recruiting: Affiliates – Brokerage Features and Specific Asks
As the industry continues to bear through a tough market, we’ve also introduced a new campaign for recruiting agents from brokerages who have decided to shut down shop:
- Recruiting: Competitor Closing Office
While this is always unfortunate, it does offer ample opportunity to bring on agents who normally wouldn’t be looking for a switch.
Finally, for your retention efforts, we have provided two new engagement campaigns! One is a quarterly check-in that allows you always to stay top of mind with your agents. The other is around offering your coaching programs when an agent experience falling production.
- Retention: Quarterly Agent Check-In Campaign
- Retention: Coaching Program for Falling Production Campaign
Automated Texting Compliance Updates
Brokerkit has been updated to comply with the new rules mobile operators will enforce around automated texting.
All brokerages must register with their numbers through Brokerkit to comply with these new rules.
Failure to do so will cause mobile operators to block your outgoing texts automatically. Please see this helpful article for details on registering your number within Brokerkit by clicking here.
Re-Engage With Candidates From The Past
You may not have been a mutual fit with an agent in the past, but things change in the real estate world, especially during times like these. By choosing not to re-engage with a previous candidate, you may miss a golden opportunity. So how do you go about this?
Create a list of all the candidates who did not work out for whatever reason and split them out:
- Qualified candidates who did not choose you.
- Disqualified candidates (People gain experience rapidly!)
- Qualified candidates who no-showed
Take a look at why they did not work out. Then, re-engage with them to gauge their current situation. Your brokerage may better meet their needs today.
From there, you can look at the method you reached out to them in the past. That will likely be the most effective outreach method today. Tailoring your message is easy with these candidates. You can refer back to the previous situation. Go out there and re-engage!
Cold Calling Tips
We’ve all done it, a candidate or client picks up the phone, and you immediately flub the words or the pitch. So what can you do when you drop the ball on a cold call?
Most ignore it and barrel on, but there is a better way. Embrace the mistake!
Unsurprisingly, the people on the other side are keen to have human responses regarding mistakes.
Embracing it frequently brings out a more human response from the prospect. It could sound like this:
“Wow, I messed up that explanation. Mind if I re-do it to make it a bit clearer?”
Get ahead of the mistake, own it, and diffuse the situation. More often than not, you’ll have a connection, and they will let you have another chance.
Cold Call Timing
Why do people always call at exactly half past or on the hour i.e., 1:30 or 3 PM? It’s simple; that’s when calendars default to remind you of something. For most, though, those periods are the exact time they are likeliest to be heading into a meeting or appointment.
Try calling at odd times, like 1:23 or 2:54 instead. Assuming most cold calls last around 5ish minutes, you have a higher chance of catching someone between meetings. If the call goes longer, it sets up a natural follow-up point on their schedule.
The Brokerkit Growth Accelerator Podcast
In this Broker Growth Accelerator podcast episode, Brokerkit CEO Jim Turner welcomes Drew Peterson, founder of Peterson Real Estate Solutions. From recruiting agents to selling houses, Drew has worked in real estate for most of his adult life. Now, his company specializes in making cold, outbound recruiting calls on behalf of brokerages and teams. In their conversation, Jim and Drew share tips for recruiting agents and coaching recruiters.
Check it out on Spotify, Apple Podcasts, and Amazon Podcasts. Alternatively, watch it here on Youtube: