The keys to growing your brokerage are simple: find active and engaged prospective clients, retain loyal clients, and hire top talent. The first two tasks are foundational to your business. This is likely why you got into residential real estate in the first place. You enjoy working with clients, building your base of properties and experience, and growing your pipeline. In a busy, active market a lot of this work can come naturally as one project leads to the next. But the work of finding, connecting with, and hiring top talent in your area may not be quite as familiar.
To put yourself on a strong footing for hiring new agents, there are a few important steps. First, you have to understand who you’re looking for. Is it young brokers or more experienced candidates? Maybe agents with a book of clients or those looking to grow their portfolio? Whatever the case may be, step into a hiring plan knowing the candidates you’d like to reach. Second, have a strategy for how you’re going to connect with prospective candidates. Will you be using job boards, social media, happy hour events, or all of the above? The reach out strategy will also be impacted by the type of clients you’d like to attract. This is why it’s important to check that box first. Then go and find your candidates where they are. Last, how will you navigate the task of filtering, engaging with, and following up with candidates? This is where a great technology solution can make all the difference.
Before you get into the details of this tech solution, start by scheduling your Brokerkit trial!
Also, go here for a 10% referral discount on Wizehire: https://wizehire.com/brokerkit
Wizehire and Brokerkit | A Perfect Match
With this in mind, we have long been advocates for Wizehire. What is Wizehire? It’s an online recruiting service that when leveraged with Brokerkit can be a game-changer for new agent hiring. It uses tools like the Wizehire DISC assessment and interview guidance to elevate your hiring process. This helps you be sure you’re finding the very best candidates. Wizehire reviews your job ads and hiring workflow to put you in the best possible position as you seek to expand your team. And its ability to integrate across other platforms—like Brokerkit—that make it particularly useful to real estate brokerages.
Simply put, you can use Brokerkit to follow up with candidates you find using Wizehire to expedite and automate the process. Is there a lot more to it than that? Yes. Is it a manageable process even for the most tech-wary real estate recruiters? Also, yes. Below we walk you through the ins and outs of Wizehire, how it integrates with Zapier, and how that combination can be pushed through to Brokerkit. It’s as easy as 1, 2, 3. Read on!
Let’s start with the basics: what is Wizehire?
Wizehire is a hiring solution that takes hiring down to a science. There are two primary components to the Wizehire solution. The first is a software product that elevates your hiring process. The second is connectivity into hiring coaches that support your candidate search process.
A word to the wise before we get into the details, be careful of misspellings—wisehire, wise hire, wizhire, wiz hire—that can send you down the wrong path as you’re searching for more information.
The process is simple, first, use your Wizehire login to access the platform and create just the right job ad. Next, filter and review your applicants. Next, schedule interviews and speak to your prospective new hires. As you continue, effectively manage the full scope of the hiring process. Lastly, make your pick and hire the perfect candidate. Wizehire is there every step of the way. Beyond this process, there are a couple of features that make Wizehire so unique.
First, it incorporates behavioral science into the analysis of each candidate. The platform has an industry-trusted Wizehire DISC assessment which was developed with the latest behavioral science research to help you find the exact right people for your team. Second, Wizehire offers specialized interview guides to help you ask the right questions to get the answers you need and draw real insights. Lastly, Wizehire offers access to recruiting experts providing guidance on everything from compensation to job ad optimization.
We’ve provided details on the top Wizehire features below.
Attract top talent with expert-reviewed job ads
The very first step in your hiring process is to create the job ad for the role you’re trying to fill. Wizehire helps provide the necessary tools to write a top-performing ad. First, you are able to leverage industry-best templates to put your job ads together. These templates help you save time while ensuring you are creating the best possible ad. Next, partner with one of the Wizehire coaches for advice around your job ad to be sure the content is spot on. This can include everything from role descriptions to the job title to a salary range. Then, with just one click, you can post your job to more than 60 job boards. By casting a wide net around many industry job boards—including top options like Indeed and LinkedIn—you can be sure your posting is getting in front of as many qualified candidates as possible.
Once your job ad is prepared and posted, you’ll soon have prospective candidates to begin evaluating.
Identify the right fit
Having a large pool of candidates can seem like a great way to start your hiring process. In reality, it can be a bit overwhelming. How do you begin to narrow down the pool? Can you be sure you’re not skipping over a great match? How do you decide what’s truly important in your search? Wizehire is able to help with all of that. First, it provides tools for in-depth candidate screening, helping you to understand and create a profile for each candidate. You’re also able to leverage the DISC personality assessment to go beyond what the resume shares and really understand each candidate. Finally, at the end of this Wizehire assessment, you’ll have a detailed candidate profile. This allows you to really understand each applicant and start narrowing the list. You’ll be able to move forward confidently knowing you’ve begun to identify the right candidates who are going to bring the right skills to your organization.
Wizehire DISC Assessment
The goal of the DISC Wizehire assessment is to give you the full picture when it comes to hiring a particular candidate. This particular Wizehire assessment helps you understand the personality and communication style of each applicant. With this information, you can pick the best choice for your team. By using DISC Wizehire helps you look beyond the resume and see the complete picture of how a candidate will work within your brokerage.
Wizehire Interview Support
Once you have your pool of top candidates, you can begin the interview process using a variety of Wizehire assessment tools. Wizehire syncs up to your calendar making interview scheduling seamless. The tool also provides helpful interview guides. They coach you through exactly which questions you should be asking during each phase of the interview lifecycle. The platform also has a communication dashboard. You can then be in touch with candidates directly through Wizehire as you’re moving through the phases of your interviews. A team of experts at Wizehire reviews your interview strategy and questions. This helps you know if you’re asking the right questions to get the most helpful responses.
Once you have completed all of your interviews, you’re ready to start on your final hiring decision. First, use the Wizehire dashboard to rank your candidates and keep track of who is at the top of your list. You are also able to customize your dashboard based on how your organization hires. Perhaps you have multiple interviews or some sort of test you have candidates take. Whatever your process, you’re able to incorporate these steps into your dashboard. Lastly, stay organized with different tags and filters to help you keep an understanding of each candidate.
Next and final step, extend an offer, and bring your candidates on board!
Manage your entire hiring process with one simple tool
It can be nerve-wracking to make the final hiring decision and extend an offer. But with Wizehire, you’ll be confident you have done your due diligence. You’ll know you’ve reviewed everything from interview details to the DISC Wizehire assessment. With one tool and one simple to use dashboard, Wizehire keeps the information you need right at your fingertips. Keep track of your candidates and applicants, manage the interview process, and finalize your hiring decision with confidence—all within the Wizehire platform.
And while Wizehire is a great tool in and of itself, one of its best features is its ability to integrate with other best-in-market hiring tools. This begins with Zapier and moves to the integration with Brokerkit. Read on!
Creating Wizehire Integrations with Zapier
How does Zapier play a role here? Let’s start with a quick Zapier 101 for anyone who may be unfamiliar.
Zapier is able to integrate your web applications, so all of your technology tools are synced up and you can focus on other things. By creating workflows—called Zaps—you are able to automate repetitive tasks like following up on RSVPs to industry events or sending thank you emails to clients. You’re able to customize all of these workflows to create a system that works for you and your business.
Each Zapier workflow has what’s called a trigger, which kicks off the automated action. For example, the trigger could be someone registering for an event you’re hosting. This then sets up a variety of actions, for instance sending someone the details of the next steps on the event or sending them a welcome email. Since Zapier is synced up with your event program, email, and calendar, all of these steps are automated, so you don’t have to think about it, the work just gets done.
That’s where the connectivity with Wizehire can be a true gamechanger, automating your hiring process and freeing up your time.
How this works
Since Wizehire is in the Zapier system, it can be integrated with the more than 2,000 applications in the platform with just your Wizehire login. There are a few key workflows that are recommended within Zapier for Wizehire. The first is to set up a trigger when a new candidate comes into the Wizehire system. You can have this trigger set up an action in a variety of systems for example adding them to your contact list or setting a reminder for you or your team to review their application. A second trigger may be when an applicant completes a form or assessment. This can trigger an action reminding you or the team to review the information or application. Lastly, you may set up a trigger for when the applicant moves to a new stage of the hiring or interview process. This can prompt an alert or action across your team, keeping all relevant team members in the loop as applicants move through the process.
While all of this automation sounds great, it’s important to understand the key benefits and set up your triggers with these goals in mind. First, automating repetitive and built-in tasks helps you to save time. With administrative functions covered, you can shift your focus to other, more important parts of your business. Second, you can have triggers that send alerts and action items across your organization. This ensures effective communication and making sure all of your team members are appropriately in the loop. You don’t have to worry about members of your team asking, what is Wizehire? Because they will already be leveraging the platform and notifications. Lastly, having an effectively automated hiring workflow will help keep you organized. You won’t have to wonder where your candidates are in the hiring process or when your job ads were posted. All of that information will be managed and organized in real-time.
With these systems in place, the last piece of the puzzle is Wizehire’s integration with Brokerkit to ensure the most effective brokerage hiring process possible.
Integrating Wizehire and Brokerkit with Zapier
Wizehire is a one-stop-shop software solution for your entire hiring process from the time that you post your job ad until you make it through the final phase of your interview process. Brokerkit is a recruiting platform specifically designed to help real estate brokerages grow their team of agents. How do these two platforms come together? It all comes together with the integration power of Zapier.
It’s important to note, Brokerkit has many useful integrations. Take a minute to read more!
There are two keys to best leveraging this integration. The first is to automatically push Wizehire applicants into the Brokerkit system and dashboard. The second is to leverage that information to create Smart Campaigns within Brokerkit. We detail both actions below.
How this works
In order to be sure your Wizehire applicants get into the Brokerkit system, you’ll need to integrate Brokerkit and Wizehire on Zapier. To start, be sure you have your Wizehire login. Then, you’ll create a “Zap” with Wizehire as the trigger application. Next, you’ll want to create a “Trigger Event” within Zapier—a good example would be when a candidate completes an application. Finally, you’ll log into Wizehire and sync up this Trigger by plugging in the necessary API Key. You’ll then want to pull in a sample and move onto Step 2.
These steps will continue based on how many information fields you’d like pulled in as part of your Trigger and subsequent action. Follow the complete list of steps here! The end result will be all your candidate leads being automatically pushed into your Brokerkit account dashboard upon completion of the application.
Brokerkit Smart Campaigns
Once you have all of these candidate contacts in your Brokerkit platform, you can begin to use the Smart Campaigns tool to streamline your recruiting communications. By automating this aspect of your hiring and recruiting process, you can be sure you’re connecting with your prospective agents without even thinking about it.
A few of our favorite things about Smart Campaigns—first, it pushes out communications between 9:00 am and 12:00 pm in your time zone. With this randomized send feature, the email appears more natural and organic, not as though it was scheduled beforehand. In addition, Smart Campaigns are able to dynamically populate the name of the recipient, again giving each communication a personal feel.
When you’re ready to create your first Smart Campaign, click to learn a few key tips and tricks.
One other feature we really like tying Smart Campaigns and Zapier is to create custom Triggers related to your campaigns. This allows you to start or stop campaigns for specific leads or agents based on different parameters that you can customize for each initiative. With this automation in place, your campaigns are working for you without you having to think about them. You can start or stop a campaign for candidates who come into your system from landing pages or referrals or other sources—allowing complete customization. Additionally, all of these Triggers can be changed whenever you need to. You’re never locked into a particular approach or strategy. Do what works best for you.
Much like the previous Wizehire integration benefits, we discussed, integrating Wizhire with Brokerkit will help save you time, create efficiencies for your business, and improve your communication patterns. The Wizehire reviews process ensures the applicants are vetted by the application process beforehand. So the leads being pushed to your Brokerkit platform have already been through a layer of review. In addition, by plugging these leads into new or existing Smart Campaigns, you can be confident you’re communicating consistently and effectively. The options for customization are limitless and you have the functionality to create your ideal communication strategy.
You can see all of this connectivity in action with a Brokerkit trial—click to schedule your demo and learn more.
Be sure to also go here for a 10% referral discount on Wizehire: https://wizehire.com/brokerkit
Making the best hiring decision is more important now than ever before. Having the right agents and brokers staffed on your team can make all the difference in winning over new clients, growing your business, and maintaining an active pipeline. But where do you find these agents and how do you get them onto your team? It may seem like it’s easier said than done, but with the right tools and technology, you can completely change your hiring outlook.
At the core of this technology solution to hiring is Wizehire. This one-of-a-kind tool is central to finding and hiring new candidates from the very beginning of the process until you send out your offer letter. It begins with top job ads that are sure to attract qualified and talented candidates. Next, Wizehire and their team of experts help to coach you through the interview process, ensuring you are asking the right questions and keeping responses and candidate evaluations organized. Lastly, use the Wizehire dashboard to rank and evaluate your applicants to make the best possible decision.
Once Wizehire is part of your hiring protocol, its integrations via Zapier and Brokerkit help to give you the best solutions for hiring real estate professionals. By automating the process by which you keep track of leads, understand where an applicant is in the hiring process, and organize candidate information, you keep your hiring process seamless and efficient.
No matter what type of candidates you’re looking for or where you hope to find them, a well-executive technology solution for hiring can help you cast a wide net and find who you’re looking for. But you don’t need to go it alone. Connect with the Brokerkit team to schedule a demo and learn more.