We hope the start of the second quarter is going well! Our monthly update includes plenty of helpful recruiting tips and exciting updates around email domain sending.
Build Trust with Case Studies
Hiring an agent is no different than a B2B sale at the end of the day. You are pitching your brokerage, value propositions, and services to an agent in charge of their business.
Case studies are an absolute must in most other industries, but they are non-existent in the residential real estate world. That doesn’t mean it should be the reality, and a case-study-esque benefits analysis can can be a boon to convincing candidates your brokerage is right for them.
Case studies typically aren’t meant for cold candidates and are usually more to help further down the recruiting funnel. But we can apply the critical benefits to new candidates by summarizing.
Master the art of telling the story and make these work for you in outbound outreach.
Create 2-3 sentence summaries highlighting the experience of an agent who joined and found success with your brokerage. Keep it simple and highlight these topics:
- Current/before state
- What they changed
- What happened as a result?
Do this based on a select group of agents with different career and client needs; now memorize them or create a quick cheat sheet. Now that you’ve simplified your core value propositions, it’s time to use them in the proper cadences. Bucket them into several categories, add them to your automation sequences, or plug them in naturally to your general outreach.
Make sure you match your candidates’ needs. You don’t want to pitch how you helped new agents succeed to an experienced luxury agent looking to expand. Match companies of similar size/industry. Don’t send a case study for Bank of America to a small local business.
Now how do you incorporate them into your cold outreach?
Avoid a canned pitch that jumps into the story and incorporate them into the conversation casually. Here are a few examples of how to do it.
“How you handle your clients and listings reminds me of “XXXXX,” an agent we recruited last year. They were not satisfied with their coaching and backend support. At their last brokerage, they used X but switched to Y once they joined up, drastically increasing the efficiency of their client outreach.”
The key is to relate the conversation to the example and casually lead into these stories. It’s a great way to lead into the ask for the meeting. Here’s how you could do that:
“Open to hearing exactly how we helped Agent X solve this problem?”
Try it out!
Custom Email Sending Domains
We have an exciting new feature launch within the Brokerkit platform! Users can how add custom email sending domains to improve email deliverability on bulk and campaign emails.
Next Quarter Followups
Q1 & Q2 is a busy time for realtors once the home-buying season kicks off. Many are working with many clients simultaneously and trying to secure as many listings as possible. As a result, many Realtors avoid switching during this period, and that’s okay! Sometimes, however, the timing is wrong and asks you to follow up in a few months.
So how can we reach back out to these candidates in an effective manner?
Context is everything. Remind them exactly why they asked you to reach back out. This could sound like this:
- “The last time we spoke you mentioned you mentioned finding success with X clients”
- “On our last call, you suggested reaching out the first week of July.”
- “When we spoke at Conference X, you mentioned that you see some slow down at X.”
Automated Texting Compliance Update Extended
Mobile operators have extended the deadline for registering your phone numbers through April. Please register your brokerage using the support article here, to prevent mobile operators from blocking your outgoing texts.
Brokerkit Referral Incentive
The Brokerkit Growth Accelerator Podcast
In this episode of the Broker Growth Accelerator podcast, Brokerkit CEO Jim Turner is joined by Sherri Johnson, an expert in real estate agent, management and brokerage coaching and consulting.
Her unique skill set includes not only being a top-producing agent (top 25 of 1,700), but also an incredibly successful manager, regional vice president and executive with a national top 3 independent broker. Sherri was responsible for over 700 agents and managers with over $1.5 billion in annual sales. Her strategies increased revenue, market share, affiliated business, and profit.
That’s it for this April update, we hope you have a great second quarter!