Using Real Estate Recruiting Ads to Find the Top Agents

Why Use Real Estate Agent Recruiting Ads

Building a successful real estate agency requires bringing in the best people, which means you have to advertise to real estate agents. Real estate recruiting ads help you deliver the message you are trying to send out to the appropriate recruits. Are you looking to find new agents and train them on your systems? Would you like to find top performing agents by offering incentives to get them to join your firm?

As with all businesses, there is always attrition within a team. The best ads real estate recruiting ideas respond to this need. Keeping your own funnel active when it comes to recruiting will help your agency weather the storms of turnover. Whatever your goals are in building and growing your business, using real estate agent recruiting ads will help you define the path you see in taking your firm and your real estate team move forward.

Real Estate Recruiting Ad Platforms

You have decided to run recruiting real estate agents ads and create sample real estate recruiting ads to help build your team of real estate agents. Where do you go from here? The options are vast and can be difficult to navigate with options ranging from FB ads for recruiting real estate agents to job boards. However, with a little know-how, your real estate recruiting ads can begin to work for you immediately.

Where can I run my Real Estate Recruiting ads?

There are many platforms that will spread the word about your goals for finding real estate agents to grow your firm and creating unique real estate recruiting ads. When thinking about the real estate recruiting best place to run ads, there is no single right answer. Rather the best real estate recruiting ads can succeed on a number of platforms. Recruiting ads for real estate agents can live on any of the following sites:

• Facebook

• Instagram

• LinkedIn

• Indeed

• Craig’s List

• ZipRecruiter

Each of these platforms functions differently whether you’re a large firm or looking to create boutique recruiting real estate agents ads. However, all real estate broker ads offer the same end goal. Finding the best real estate agents for your team.

Real Estate Recruiting Facebook Ads

How active are you on Facebook? What makes you stop scrolling and spend time on someone’s feed? A marketing rule of thumb: use yourself as a barometer. For the best ads real estate recruiting ideas are something that will stop the user mid-scroll.

Think about who you are trying to speak to and create that voice in your FB ads for recruiting real estate agents. Optimizing your Real Estate firm page is critical to achieving success when creating recruiting ads for real estate agents. Photos make people stop.

Highlight your premier listings, feature reviews, and customer feedback to advertise to real estate agents. Focus on some of your top-performing real estate agents, and give them room to discuss their keys to success.

Focus on what makes your agency a great place to work within your real estate industry for recruiting Facebook ads. Your Facebook page tells potential agents about your Real Estate agency. It tells the story of your business and has the potential to pique the interest of high performing agents.

How do you make the most out of your Facebook Ads to find the best people? 

When using real estate recruiting Facebook Ads and advertising to real estate agents, the more direct the better. Think about what might make a top-performing real estate agent move from one firm to the other. Is it higher commission splits? Lower fees to the agency? Bigger support with advertising? What are the things that make your firm unique? One on one support from the Managing broker? Team meetings? For the best Real Estate agents, money and autonomy seem to be the driving force. If you’re thinking about what to say in real estate recruiting ads, speak to these goals. Catchy headlines that cut to the point quickly make a huge difference in who is going to react. FB ads for recruiting real estate agents are not the place to get shy with your approach. Be as direct as possible, cut to the chase and watch your agent funnel grow.

Also if you are a Brokerkit user, you can use our real estate recruiting software to point your Facebook Ads at your Brokerkit landing pages or push the leads into our API via Zapier to follow up in the system. Schedule a demo here to learn more now.

Instagram Recruiting Ads

Instagram functions much like Facebook when you’re thinking about the best real estate agent recruiting ads. However, Instagram is all about the photos. Recruiting real estate agents through Instagram can be very effective. Particularly if you are looking for new agents or want to create unique real estate recruiting ads or boutique recruiting real estate agents ads. Instagram is where you can present your Agency’s style.

Younger populations tend to use Instagram as their go-to social media of choice, which makes it a great option for finding hungry, ambitious young Real Estate agents ready for a challenge. Bringing in younger agents will provide a vitality to your Real Estate agency and lend expertise in areas where you may need assistance. If you’re looking to attract millennial talent, Instagram is one of the real estate recruiting best place to run ads. 

Keep it Brief, Keep it Relevant

Using Instagram as one of your Real Estate recruiting platforms also requires brevity. Younger recruits prefer truth and transparency. While Instagram allows you to build your culture online through photos, it also requires that you speak to the audience including in your real estate brokerage agent recruiting ads.

The Gen Y population tends to look for places they feel contribute to society. Utilizing Instagram for Real Estate recruiting is a great place to let your community involvement shine. Highlight all of the ways your Real Estate Agency gives back to your local community, include pictures and make use of appropriate hashtags. Referring back to the hashtags in your recruitment ads on Instagram is a great way to cross promote and reach the younger audience.

Leveraging Instagram for real estate brokerage agent recruiting ads, gives you the opportunity to show a different side of your business. For the best ads real estate recruiting ideas should be bright, honest, and thoughtful, highlighting what makes your agency unique. Start by creating a few sample real estate recruiting ads to get started. 

LinkedIn Real Estate Agent Recruiting Ads

LinkedIn recruiting ads are a great tool for recruiting top producing agents. There are a few things you can glean from people that actively keep their profiles current. They are fantastic networkers, organized and could make for a great Real Estate agent in your firm. In the creation of your LinkedIn Recruitment ads, picking keywords and profiles is paramount to the success of who will see your ads. The ads match up with profiles. Using LinkedIn to recruit real estate agents is a great opportunity to think outside the box.

Highlight Your skills

What are the qualities and skills that make a great agent? Does your firm actively use technology and are you looking for someone who can fit that bill? When you are ready to post a real estate recruitment ad, be certain that your company profile page is updated and complete. Keep in mind, the best real estate agent recruiting ads can include videos, photos, bios, and links to your company website. Finding the best real estate to recruit agents also requires you to make sure your Real Estate Agency is represented to its fullest potential. Once you have updated your company profile, your recruiting real estate agents ads will be a breeze to complete. Rest assured, if your new agent found you on LinkedIn, they have done their research about your company.

Job Postings for Recruiting Real Estate Agents

There are several job boards that are great for real estate recruiting. Between Indeed, Craigslist and ZipRecruiter, your bases will be covered. These sites all function as straight forward job search tools.

You create your Real Estate recruiting job ad, based on very specific criteria to hire the best real estate agent candidates for your available positions. Because these are straightforward job boards, you will likely be inundated with resumes regardless of qualifications. If you are very clear in your ad regarding your needs, the candidates you will have to choose from will likely be qualified.

Filling out your ad fully and including photos can help. Keep in mind, not every agency is the same. Boutique recruiting real estate agents ads will likely sound different than real estate recruiting ads for a large firm. Be sure to find your voice.

Where Detail Matters

Unlike the other social media platforms, the feel with these job boards is much less about culture, or brevity. In all cases, you have room to go into great detail about exactly what your Real Estate Agency is like, how you contribute in the community, and what you are seeking in regard to adding the best agents into the fold.

Using these job boards for real estate recruiting is an excellent way to keep building your funnel of agent candidates. The content on these sites can be more evergreen and less of the moment. Keeping up with these job board recruitment ads is much less about short and sweet and more about getting in front of the right people.

Also if you are a Brokerkit user, you can use our real estate agent recruiting software to point your job postings at your Brokerkit landing pages for follow up in the system. Schedule a demo here to learn more now.

What is the best way to attract talented agents through your Real Estate job posting?

As in all relationships, communication is key. In order to find the most talented agents through your real estate recruiting job posting, you need to make sure that you are communicating the right information to the right audience. The best real estate recruiting job ads are focused and direct. Targeted marketing and focused advertising to real estate agents in all areas works better than shooting fish in a barrel.

When you target your message to the person you are seeking to hire, and the location where you place your recruitment ad, you are better suited to attract the talent you are looking to find. Who is the audience that is looking at Facebook?

Who is your ideal agent?

What demographic is signing on to Indeed? When you understand who is using each of these recruitment vehicles, you have a better chance of creating ads that pull in the eyeballs you are seeking.

Also, not every market is the same and not every candidate is the same. Creating unique real estate recruiting ads will show local agents that you have a true perspective on the market.

Keep it simple and keep it targeted. Run your real estate recruitment ads smartly.

Where is the best place to place your real estate recruiting ads to attract top real estate agents?

Just as important as deciding what to say in real estate recruiting ads, identifying the real estate recruiting best place to run ads is the key to creating an effective ad strategy. As you want to continue to grow your firm by bringing in new real estate recruits, locating the best place to do that is how you will find the best people. For example, are you looking to bring in a round of younger, newer real estate professionals to your team? Focusing ads on Instagram is a great place to begin.

Understand Your Locations

Before placing your real estate recruitment ads, find out more about the demographics of each of the locations you are looking to place your ads and target your message based on those demographics. If the message is targeted towards the real estate agent you are looking to hire, chances are greater that you will come up with the agent you want to bring into your real estate agency. This is the best way to think about how to find top real estate agents. In addition, always be sure to leverage top real estate recruiting ads call to action to ensure an effective response.

Also if you are a Brokerkit user, you can point your ads at your Brokerkit landing pages or push the leads into our API via Zapier to follow up in the system. Schedule a demo here to learn more now.

Marketing Strategy

Setting Your Daily Budget

There are very real costs to bringing in new people and reason behind the adage, “Hire slow, fire fast.” Your real estate agents are your firm’s life blood. They are also your most expensive asset. Working with a budget for recruiting and advertising to real estate agents is not dissimilar to working with a marketing budget.

It is important to understand the costs involved in hiring new real estate agents and the tools needed to make those hires. Even if you create the best real estate agent recruiting ads, you have to have the budget to post them.

Determining the right spend

How much to spend on real estate recruitment ads? Does it make sense to spend money revamping your website? What are the real costs of keeping your social media up to date for real estate recruiting purposes?

All of these factors need to be addressed when it comes to determining a daily budget to spend on your real estate recruitment advertising. A budget doesn’t just include the recruitment ads, however. The key to understanding your cost can be broken down into the following:

1. How many new real estate agents are you looking to recruit to your agency right agents?

2. Understand your turnover so you can consistently hire real estate agents to fill the role when a desk becomes vacant.

3. Estimate the cost per real estate recruitment ads. Learn how much each location costs to place ads for the time period you are looking to run the real estate recruitment ads.

4. What are the salaries of many agents the people recruiting your new agents?

5. Determine the fixed costs? Do you belong to organizations that help you build relationships and network with your recruiting? Are you producing real estate recruiting events?

6. Understand your recruiting technology costs. Are you doing online interviews? Do you need to invest in video equipment?

7. Estimate costs of an employee referral program.

8. Determine hiring costs. Are you taking people to lunch? Providing transportation? What are the expenses your real estate agency and other agents will incur when trying to hire your next top producing real estate agent?

9. Calculate your cost per hire. This is a basic formula. Take your internal recruiting costs and your external recruiting costs, divide by the total number of hires to get what it will cost per real estate agent you hire (the average cost per hire for most industries is between $3,000-$5,000).

While this all seems a little complicated, fully grasping your daily budget allows you to make the best decisions in placing your real estate recruitment ads.  

What is the real value of focusing on your budget?

When you are clear in your budget, finding the best places to place your real estate recruitment ads becomes seamless. At the point that you know your daily budget, you know how much you have to work with when it comes to placing the ads. When you combine your daily budget with the locations that fit into that budget and put together targeted messaging to find top real estate agents, you have a recipe for success with your real estate broker ads. If you begin to place your real estate recruitment ads without really understanding the budget, you may end up wasting a lot of time and money.

What are inexpensive ways to find the next special real estate agent?

1. Creating a solid referral program is a great way to capture your next real estate agent. Word of mouth is truly the best form of advertising especially when considering recruiting questions about how to find top real estate agents. When you incentivize your current agents to bring in other real estate agents, not only are they getting to work with friends, but you are finding inexpensive ways to gain access to top agents.

2. Networking. Letting people know your real estate agency is hiring new agents is a great way to bump up your real estate recruiting. Again, this serves as word of mouth advertising.

3. Facebook advertising allows you to set a daily budget and target exactly who you would like to see your ads. This allows you to maximize your daily budget and ensure that the people you are looking to reach with your real estate recruitment ads are seeing your targeted message. With Facebook, you can also push your leads into your real estate recruiting tools like Brokerkit for follow up.

Outlining your Online Presence

How do you give your Real Estate Brokerage the best chance of staying top of mind to recruit young professionals? Content is King. Understanding your target audience enables you to make good content choices in your recruiting ads for real estate agents. Your real estate agency has a brand, which you’ll want to hone before you advertise to real estate agents. How you are presenting that brand across social media channels, blogs and employment pages creates your online presence. Your digital brand, so to speak. Making sure that your brand aligns with the real estate professionals you would like to recruit is critical to your brand staying top of mind and being able to create top real estate recruiting ads.

Activity is Key

Maintaining an active social media presence is an inexpensive and easy way to stay at the forefront of the market so young professionals think of your brand when they think of real estate. They have photos of your team in the community, they have read about your top producers and how much they love working with your firm. When you think of your online presence, don’t stop at your website or real estate broker ads. Go beyond and think of all of the digital platforms where your brand can be seen and dive into creating a master plan to always be recruiting the best real estate brokers and agents.

Using your website to outline your firm’s work opportunities.

Keeping up with your website for recruitment purposes is important. Your website is one of the first places people will look when learning about your real estate agency and where you will direct them in your real estate brokerage agent recruiting ads. Making sure your listings are flagged, your agents have complete bios, awards and accolades for the office/s are clearly marked and photos of your team together are to be found. The messaging is not really different for a consumer looking to use your firm to buy or sell their homes. In both cases, you are trying to woo your customer. Keeping your website current and up to date is an easy way to market your brand. Utilizing your blogs is a great way to create culture. If you can develop a voice as an expert, people tend to trust you.

The Intangible Elements

Finally, keeping your jobs page active can help you recruit some outstanding real estate agents to your team. The jobs page almost becomes an about page. What makes your specific real estate agency unique? What do your employees say about the firm? Their managing broker? What training to do you offer? How do you keep up to date with the latest in Real Estate technology? What do you provide or help provide to the real estate agents on your team? Clear descriptions of the jobs available and how to get in touch with the hiring manager should be kept up to date at all times as well. The top real estate recruiting ads call to action will make it clear how prospects should respond to your posts. 

What to Say in Real Estate Agent Recruiting Ads

Best Real Estate Recruiting Ads

There are a few key strategies for creating top real estate recruiting ads.

First, the best real estate agent recruitment ads are the targeted ones. Knowing the audience you are looking to reach and leveraging the most effective platforms will help make the best ads. Start here when thinking about how to find top real estate agents. 

Second, your audience needs to know how to respond to your real estate agent recruiting ads. The top real estate recruiting ads call to action include specific instructions on how best to answer to the ad including clicking a link to apply or sending a resume and contact details via email.

Key Examples

Lastly, it’s important to understand exactly what to say in real estate recruiting ads. Below are some sample real estate recruiting ads based on platform:

Facebook:

We love when our real estate agents make money so we offer higher commission splits from the beginning. Make more money, enjoy our team environment and learn how to turn your leads into sales with our extensive training programs.

Instagram:

Seeking new real estate agents for our growing office. Real estate offers you a flexible schedule, the ability to grow your own business and give back to your community with our Community Shares program. Join us today.

LinkedIn:

Are you looking to grow your own Real Estate business? XYZ Realty is your next stop. XYZ Realty provides training on how to turn your leads into sales with our exclusive Real Estate Marketing program. We offer higher commission splits beginning with your first sale, share in listing costs and don’t charge a desk fee. We are committed to providing our real estate agents the best in the business and are here to help see all of our agents become top producers.

Job Boards:

XYZ Realty is looking to hire the next top producing real estate agents. XYZ Realty offers training, the best technology, and higher commission splits. We want to turn all of our real estate agents into top producers. Our team of managing brokers provides coaching from the very basics like how to hold a successful open house, to working with buyers out of state and listing and marketing high dollar homes. Our agents’ success is our success. Join the team at XYZ Realty to become the next top-selling real estate agent.