{"id":9388,"date":"2023-04-20T23:10:54","date_gmt":"2023-04-20T23:10:54","guid":{"rendered":"https:\/\/brkdev.wpengine.com\/?p=9388"},"modified":"2023-04-27T05:29:32","modified_gmt":"2023-04-27T05:29:32","slug":"april-2023-update","status":"publish","type":"post","link":"https:\/\/getbrokerkit.com\/home\/april-2023-update\/","title":{"rendered":"April 2023 Update"},"content":{"rendered":"\t\t
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We hope the start of the second quarter is going well! Our monthly update includes plenty of helpful recruiting tips and exciting updates around email domain sending.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Build Trust with Case Studies<\/b><\/span><\/span><\/h2>

Hiring an agent is no different than a B2B sale at the end of the day. You are pitching your brokerage, value propositions, and services to an agent in charge of their business.\u00a0<\/p>

Case studies are an absolute must in most other industries, but they are non-existent in the residential real estate world. That doesn’t mean it should be the reality, and a case-study-esque benefits analysis can\u00a0 can be a boon to convincing candidates your brokerage is right for them.\u00a0<\/p>

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Case studies typically aren’t meant for cold candidates and are usually more to help further down the recruiting funnel. But we can apply the critical benefits to new candidates by summarizing.<\/span><\/p>

Master the art of telling the story and make these work for you in outbound outreach.<\/p>

Create 2-3 sentence summaries highlighting the experience of an agent who joined and found success with your brokerage. Keep it simple and highlight these topics:<\/p>